« Our guests on a global scale appreciate our vision as one of the most daring high end brands with a penchant for luxury, innovation and absolute quality.« 

There are an increasing number of collectors and watch enthusiasts, and understanding is growing at a rapid pace. There isn’t a typical stereotype of a  guests for us; they come from all walks of life and what connects them is an intense fascination with cutting-edge watchmaking and our ‘no compromise’ approach to mechanical design and technology . Our approche can attest to a ten years of background in the spheres of luxury sales and luxury marketing so it seems only fitting that he launched Redgrave Luxury just under 10 years ago to act as an international luxury prestige product distributor.

As a business we are very close to our guests, they are passionate about evry  brand and the watches, and they tend to be eager to share this through word of mouth and increasingly online. Some of our key partners have also been brought to the brand by referrals this trust is key in building lasting relationships.

Rolex, Richard Mille, Patek Philip collectors are very important to us and it speaks volumes of not only the quality of the watches, but also the close relationships the brand has built with our clients in a relatively short time. Our collectors are very selective; they do not buy a piece unless they truly love it. This gives us the motivation to purpose  new concepts and vision that are interesting to potential clients old and new.

Our audacious and forward-looking guests appreciate what we do and they are willing to experiment and experience new directions in watchmaking. It really is a mindset rather than a simple demographic. The allure of owning one of few finely crafted limited edition timepieces, only enhances the feeling of a special circle of watch collectors they are repeat clients and self-appointed influential friends of our company and brand.

Rolex, Richard Mille, Pateck Phillip are dynamic brand that produces watches in very limited numbers which has made it both aspirational and very rare. It is the thirst of our guests for something new and different that fuels our markets, and the power of word of mouth should never be underestimated. Nor indeed should true exclusivity.

Our brand partners all serve a purpose far greater than as marketing tools; they are the ultimate real-life testing ground for our watches. Noting that visibility is strategic to continue to position of our company and brands a global watchmarker marketplace, and that participation in annual events like Salon International de la Haute Horlogerie (SIHH) and other horlogerie luxury events is essential for both consumer and industry contacts.

“It is important that we remain close to our clients, partners and friends and these events  can be a great way of doing this.”

The realm of haute horlogerie dictates that brands looking to recruit (and keep) their clients need to source interesting, ergonomic, and durable materials. In addition, they also need to take into account the obvious factor of whether or not the production and craftsmanship standards can be adhered to, while remaining innovative in a hyper competitive industry.

All of our brands require varying levels of research, development, tooling and finishing and this is reflected in the amount we can purpose of each model. We have brands  with different complications; automatic, manual, chronographs, tourbillons etc. We also use a variety of cutting edge materials; from titanium, carbon and ceramics to precious metals and some with a variety of settings.